A World-Class Winery Trusted by Global VIPs - First Public Tour of “Toriivilla Imamura by Chateau Katsunuma”Showcasing the Charm and Terroir of Katsunuma, Koshu—Now Through NFTs
Located on just 5 hectares of exceptional terroir in Katsunuma, Yamanashi, Toriivilla Imamura(鳥居平今村) produces fine Japanese wines that reflect the character of the land and are shared proudly with the world. The name Toriivilla(鳥居平) comes from a historic vineyard once dedicated to offerings for the Shogun during the Edo period. Toriivilla Imamura(鳥居平今村) was established in 2007 by Chateau Katsunuma—Japan’s oldest privately owned winery, founded in 1877—on its 130th anniversary. It was launched with the aim of creating wines that express Japan’s unique identity and stand confidently alongside those from traditional wine regions. At the time, most Japanese wines were designed for supermarkets or as souvenirs. Starting from zero was seen as a bold move. But over time, Toriivilla Imamura(鳥居平今村) has earned recognition at well-known restaurants, appeared in airline first-class service, and been selected for global summits in Toyako and Hiroshima. Today, it continues to be appreciated by guests from around the world. Because of its small production, Toriivilla Imamura(鳥居平今村) has rarely promoted itself publicly—until now. As part of a regional revitalization initiative using NFT technology, we’re offering tickets to the first-ever public winery tour of Toriivilla Imamura(鳥居平今村). This is more than a digital offering. It’s an invitation to connect with the land, history, and spirit of Katsunuma—through the people who care for it and the wines that grow from it. We hope you’ll experience this story with all five senses.
Special Winery Tour Information - A One-Day-Only Experience Curated by “Toriivilla Imamura by Chateau Katsunuma” -
This tour will be the first public event under the Toriivilla Imamura(鳥居平今村) brand.
We have prepared a special one-day-only experience program, personally planned by Toriivilla Imamura(鳥居平今村).
Through wine, we invite you to enjoy a rare opportunity to feel the land, history, and spirit that the people of Katsunuma have cultivated over generations—with all five senses.
◆ Tour Highlights (guided in Japanese only)
･ Terroir Seminar
A special seminar led by Ms. Haruka Imamura, 4th-generation head of Toriivilla Imamura(鳥居平今村).
She will explain the terroir of the distinguished vineyards in Katsunuma, along with the history and winemaking of Toriivilla Imamura(鳥居平今村).
･ Vineyard Tour & Mini Tasting (3 types)
･ Old Wine Cellar Tour (normally not open to the public)
You will visit the Old Wine Cellar, which is usually closed to the public.
You will be guided through the vineyard plots and the Old Wine Cellar, which is normally not open to the public.
After the tour, enjoy a tasting of three wines that express the individuality of each vineyard.
･ Special Tasting (4 types) & Cheese Plate
Includes four specially selected wines, including rare vintages and old wines not available for sale (total bottle value: approx. ¥55,000).
Served with a cheese plate.
･ Right to Purchase Limited-Edition Wines
Tour participants will receive a special application form to purchase Toriivilla Imamura(鳥居平今村) wines.
* These are limited wines not normally available to the public.
* After the tour, you may purchase local products and Chateau Katsunuma wines at the shop,
but Toriivilla Imamura(鳥居平今村) wines are not sold at the shop.
Orders will be accepted exclusively from tour participants.
◆ Date & Time
Friday, November 28, 2025
2:00 PM - 4:30 PM
Limited to 3 groups (2 guests per group)
◆ Venue
Chateau Katsunuma
4729 Hishiyama, Katsunuma-cho, Koshu-shi, Yamanashi, Japan
About “Toriivilla Imamura by Chateau Katsunuma” (Koshu City, Yamanashi)
- A fine wine created by one of Katsunuma’s leading wineries, and an NFT project that supports the region that nurtures it -
Toriivilla Imamura(鳥居平今村) is a premium micro-brand by Chateau Katsunuma, a historic winery founded in 1877.
It is a small-scale brand that pursues the highest quality.
The name Toriivilla(鳥居平) refers to a vineyard that, during the Edo period, was known as a special site used for producing offerings to the Shogun.
Using grapes mainly from this exceptional plot—regarded as Japan’s Grand Cru—Toriivilla Imamura(鳥居平今村) has been making wine since 2007 that fully expresses the unique terroir.
The pure fruit flavor brought out by the finest cultivation, along with the minerality and vivid structure from the great vineyard soil, creates a remarkable balance.
These wines pair beautifully with the finest elements of Japanese cuisine.
In particular, the top cuvée Kamihishidaira (上菱平) has been featured in international airline first-class service and in top Japanese restaurants,
and has also been selected as an official wine at global events such as the G7 Summits.
It has been highly praised by top sommeliers and VVIPs as a wine that represents Japan proudly on the world stage.
Due to its small production, the winery does not engage in large-scale advertising.
Instead, it has focused earnestly on achieving the highest quality through careful vineyard work and winemaking, aiming to deliver deep emotional value to those who love the wines.
This NFT project is a new challenge that connects the history and future of Katsunuma, and is also part of a regional revitalization initiative.
As a winery that has long lived in Katsunuma and inherited Toriivilla, the most distinguished vineyard in the region,
we believe it is our mission to pass on the history, traditions, beautiful landscape, and the thoughts of the people through our wines.
Through this project using new NFT technology, we hope to carry forward the stories of Katsunuma and its people into the future.
Buy tickets
･ Eligibility for Purchase
Purchase is only available to those aged 20 or over who will not be driving a car or other vehicle on the day of the tour.
･ Punctual Arrival Required
The tour will begin promptly at the scheduled time.
If you arrive late, you may not be allowed to join the tour, even partway through. Please arrive with plenty of time.
･ About the Tour Program
Please note that the content of the tour is subject to change without prior notice due to weather or operational circumstances on the day.
･ Transportation
Participants are responsible for arranging their own transportation to and from the venue.
Transportation services such as shuttle buses are not provided.
･ Age Verification
On the day of the event, we will verify participants' age using a valid government-issued ID.
If you are unable to provide proof of age, you may be denied participation in the tasting or access to certain products.
･ Language
This tour will be conducted in Japanese only.
Please note that the content and guidance are intended for participants who understand Japanese.
NFTアイテムの買い方
- STEP 01購入したいNFTアイテムを探してみよう
- STEP 02新規登録しよう
- STEP 03支払い方法を選ぼう
- STEP 04購入してNFTアイテムのオーナーになろう
