tengumai

Tengumai(天狗舞) : A Prestigious Sake Brewery Beloved in Kanazawa Launches Exclusive NFT Tourpresents an exclusive, limited-time brewery tour, an NFT project designed to support the culture and traditions of Hakusan, Tengumai’s hometown

Hakusan City, Ishikawa Prefecture. Blessed with the clear, abundant waters of the Tedori River, which originates from the majestic Mt. Hakusan—one of the most revered peaks in the Hokuriku region—this area has flourished as a fertile agricultural region since ancient times. Enriched with a deep history and vibrant culture, the region has at times rivaled even the prosperity of neighboring Kanazawa in the days of the Kaga Domain. It is here, in this land blessed with pristine water and high-quality rice, that the tradition of premium sake brewing has been passed down for generations. Today, however, the cherished sake culture we are so proud of stands at a crossroads. Challenges such as the aging of rice farmers, the lack of successors, natural disasters, and a gradual decline in interest in local sake are placing increasing pressure on this tradition. In response, Shata Shuzo(車多酒造) has taken a bold new step forward to carry forward the passion of all those who have loved and supported Tengumai(天狗舞) into the future. That step is a new initiative to pass on regional culture and tradition through the use of NFTs. This project aims to record and share the rich natural environment of Hakusan, its cultural legacy, and the passion of those involved in sake brewing through modern digital technology—creating new connections with people both in Japan and around the world. NFTs are not merely digital artworks. They are heartfelt messages that encapsulate “memories of the region” and “the will to support its future.” Furthermore, all revenue from Secondary Sale Royalties of the NFTs will be donated to support disaster relief efforts for the 2024 Noto Peninsula Earthquake, through the Ishikawa Prefectural Government. As a sake brewery deeply rooted in the region, we believe it is our mission to carry the torch of Japanese tradition and hope into the future. We sincerely hope that through this special tour, you will feel the spirit of our land and our unwavering commitment.

Special Sake Brewery Tour

A rare, one-day-only experience program presented by Shata Shuzo

 

◆ Tour Highlights *Japanese guide only

・ Sake Brewery Tour(Scheduled to be guided personally by the 9th-generation head, Keiichiro Shata)

・ Premium Tasting Experience: Featuring four specially selected sakes

- Ginkoburi Daiginjo(吟こうぶり大吟醸)

- Yamahai Junmai Daiginjo Namazake(山廃純米大吟醸生酒) (Not for sale)

- Daiginjo Namazake(大吟醸生酒) (Not for sale)

- Yamahai Junmai Daiginjo Genshu LIMITED(山廃純米大吟醸原酒LIMITED) (Brewery exclusive)

・Exclusive Souvenir for Participants

- One 720ml bottle of Yamahai Junmai Sake(山廃仕込純米酒) signed by the 9th-generation head

・ Special NFT Gift with a limited edition label design exclusive to tour participants

 

◆ Date & Time: Wednesday, October 15, 2025, 14:00-16:00(JST)

◆ Venue: Shata Shuzo Co., Ltd. - Main Brewery(60-1 Bomaru-machi, Hakusan-shi, Ishikawa 924-0823, Japan)

◆ Organizer: Shata Shuzo Co., Ltd.(Brewery of Tengumai and Gorin)

◆ Capacity: Up to 4 pairs(2 people per group, maximum 8 people)

◆ Price: ¥20,000 per pair(tax included: ¥22,000)

 

<Important Notice>

Minors are not permitted to participate.

Participation by those driving a vehicle is not allowed.

Due to the delicate microbial environment inside the brewery, we can only accept participants who agree to refrain from consuming natto (fermented soybeans) for two weeks prior to the tour.

Please be punctual. The program will begin and proceed as scheduled even if you arrive late.

Please arrange your own transportation to the venue.

About Shata Shuzo(車多酒造), Producer of Tengumai(天狗舞) and GORIN(五凛)

Our sake is brewed to enrich people’s lives and connect hearts—contributing to the creation of a brighter society.

 

Toward the Future of Hakusan— An NFT Project Supporting Local Heritage and Tradition —

Hakusan City in Ishikawa Prefecture is home to the lush rural landscapes nourished by the Tedori River and to a cultural legacy that spans over a thousand years. This land is a treasure trove of the natural beauty and traditional lifestyles of Kaga.

 

However, these beautiful landscapes and rich culture are at risk, threatened by population decline and aging demographics. The terraced rice fields, old townscapes, and time-honored way of life are quietly fading away.

 

This NFT project is a new initiative to connect the “memories” and the “future” of this region.

All revenue from Secondary Sale Royalties of the NFTs will be donated to the “2024 Noto Peninsula Earthquake Disaster Relief Fund” operated by the Ishikawa Prefectural Government, in light of the recent earthquake, in which our brewery and staff were also personally affected.

In the future, we aim to further contribute by donating to the preservation of traditional agriculture and natural environments in both the Noto Peninsula and Hakusan City—supporting the revitalization of disappearing rural landscapes and heritage farming.

 

At the same time, this project itself is part of a broader regional revitalization effort.

 

By creating new forms of local economic activity and drawing interest and support from outside the region, we hope to reinvigorate traditional industries such as agriculture and sake brewing, while encouraging the involvement of younger generations.

 

NFTs are not merely digital artworks. They are expressions of a desire to support and sustain the region.

Your participation becomes the first step in protecting the traditions, history, and landscapes of this region—and in breathing new life into its future.

Important Notice
  • Minors are not permitted to participate.

  • Participation by those driving a vehicle is not allowed.

  • Due to the delicate microbial environment inside the brewery, we can only accept participants who agree to refrain from consuming natto (fermented soybeans) for two weeks prior to the tour.

  • Please be punctual. The program will begin and proceed as scheduled even if you arrive late.

  • Please arrange your own transportation to the venue.

NFTアイテムの買い方

  1. STEP 01購入したいNFTアイテムを探してみよう
  2. STEP 02新規登録しよう
  3. STEP 03支払い方法を選ぼう
  4. STEP 04購入してNFTアイテムのオーナーになろう